Eager to capitalize on the burgeoning fast casual segment, Urban Kitchen gives customers a true healthy dining choice. It’s cutting edge, urban, and slick. UK knew their in-store presentation and marketing and design materials had to reflect that. So FOXX got to work creating the brand identity and then proceeded to roll it out across all materials – in-store signage, menus, coffee cups – even napkins.
FOXX executed communications on local radio and in-store that highlighted their “devilishly good” corporate mantra.