The Town of Markham recently announced a host of environmental initiatives focusing on innovative recycling and water delivery systems. Both firsts in their respective fields, the Town needed a consumer friendly to present to their constituents.
Foxx Advertising packaged these initiatives in a way that consumers could get behind them. Aptly named the Big Blue Belly and W.O.W. or Water on Wheels, the designs gave them the faces consumers could get behind, support, and easily recognize.