FOXX Advertising and Design Inc. is a full service advertising agency that offers a wide range of services and skill sets to an equally diverse range of clients on an international, national, and regional level

The smart fortwo has been a rousing success since its introduction in Europe over 10 years ago. North American car drivers however, are a different animal. The challenge posed to FOXX Advertising was how to make the vehicle desirable to a market that believes “bigger is better.” FOXX launched the smart fortwo as the intelligent alternative for a cool, hip, and decidedly urban demographic. The campaigns helped smart Canada surpass sales expectations and resulted in the agency doing work for the American launch as well.

market the smart fortwo to a decidedly different Canadian driver while promoting its inherent hipness and proven safety features.

TV – Smart Da Vinci (En)
TV – Smart Da Vinci (Fr)

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