Mandarin, Ontario’s largest chain of award-winning, Asian themed all-you-can-eat buffet style restaurants, wanted a new approach to communicate how a visit to the Mandarin is a dining event unlike any other. FOXX’s approach was to brand the chain as “A Celebration of Taste” across all platforms. From print advertising, to in-store signage and communication, to direct mail. All materials worked symbiotically to showcase this truly unique dining experience.
rebrand the Mandarin’s buffet as a dining event unlike any other.