FOXX Advertising and Design Inc. is a full service advertising agency that offers a wide range of services and skill sets to an equally diverse range of clients on an international, national, and regional level

As a retail mainstay Mac’s Milk has been a part of Canadian communities for over 50 years. As they’ve evolved however so have their retail offerings which now feature everything from milk, and convenience items to sandwiches, magazines, fresh meats and co-branding with other like-minded industry leaders.

Seattle’s Best was looking to expand the reach of its brand across Canada through Mac’s outlets. Foxx proposed a series of test promotions to pique consumer interest and promote trial of the brand across a specific period.