Apple Auto Glass was long regarded as “Canada’s local auto glass experts” but their marketing didn’t reflect that. FOXX’s task was to rebrand them as stalwarts of the community and push their grassroots involvement in their own backyards. This was achieved from the in-store level all the way to several national television campaigns. The result was industry-leading awareness among our demographic target and an overwhelmingly positive reception from Canadians.
utilize the insight gained from focus groups and rebrand Apple as “Canada’s local auto glass experts.”
TV – Apple Auto Glass Accessories
TV – Apple Auto Glass The Boss
TV – Apple Auto Glass Baseball