FOXX Advertising and Design Inc. is a full service advertising agency that offers a wide range of services and skill sets to an equally diverse range of clients on an international, national, and regional level

SleepKing wanted to create a brand for its line of mattresses designed specifically for a heavy set demographic. The challenge facing the brand was that no one wants to be called “fat” so any communication addressing that had to tread lightly.

FOXX created a brand identity that alluded to the product’s strengths without addressing them head-on – Husky Mattress. Heavy duty support. Long lasting comfort. All communication addressed the durability and practical benefits of a Husky mattress while being sensitive to its target audience.

Creation and Design for Husky Mattress