Everyone’s heard the old adage “time is money.” Nowhere is this truer than in businesses that require fuel to operate. Whether its diesel fuel, gasoline, stove oil, or furnace fuel, Alpha Oil offers the only same day service in the Greater Toronto Area. And they guarantee they’re quicker than their competitors. To highlight this unique position FOXX created a multi-level print campaign and a highly impactful one-to-one direct marketing piece. The direct marketing piece targeted key decision makers and consisted of a real live gas pump in a tool kit labeled as their “stress relief kit” in Alpha Oil’s corporate colour – green. Recipients were encouraged to squeeze the nozzle to alleviate stress. The metaphor of course being that Alpha Oil can help reduce their stress.
a breakthrough print campaign plus an innovative and impactful direct mail piece that elevated brand awareness and made them synonymous with a problem solver.